Sit & Blake Limited is founded by Chris Sit, who originally started as an insurance agent with AMP in 1990. Chris set up Sit & Associates in 1992, which then became Sit & Blake Limited in 1996, jointly owning it with Jim Blake. In 1998 Chris acquired the shares of Jim and Sit & Blake Limited became wholly-owned by Chris.

Sit & Blake Limited acquired the business of Efficient Insurance Services in 2010.

Sit & Blake Limited is a member of both the Insurance Brokers Association of New Zealand (IBANZ) and the Professional Advisers Association (PAA).

In 2015 Sit & Blake Limited joined the Steadfast Group, the biggest network of insurance brokers in Australia and New Zealand.

Comprising 306 brokerages with over 500 offices, the Steadfast Group generated over $5 billion insurance sales in 2014. This scale gives the Group enormous buying power, flexibility and influence when negotiating with major insurers on behalf of its brokers.

Steadfast’s motto of `Strength when you need it’ assures that our clients’ assets are protected with the trust and strength of a large organization behind us.



Our objective is to be a boutique financial services adviser catering to every particular individual needs of our clients by providing one-to-one personalised service to them.



At Sit & Blake Limited, our clients come first. Our focus on customer care is backed by our emphasis on personal touch in each and every case we manage.

Our staffs are multi-lingual. They speak and write in English, Bahasa Malaysia, Bahasa Indonesia and Chinese (Mandarin, Cantonese, Taiwanese and Fujian). This added advantage avails us to assist new immigrants from Asia coming to settle in New Zealand.

Our growth from strength to strength over the past 25 years bears testimony to this. As a result, we are now among the most trusted of financial services advisers to the community at large in New Zealand. Our professionalism and experience are further proof of our competency in helping our clients manage their financial assets.


Download the company profile to know more about Sit & Blake.

Sit & Blake Write Up


A Member of Steadfast



Sit & Blake Ltd is part of the largest insurance broker network in Australasia, the Steadfast Group.

Comprised of 306 brokerages with over 500 offices, the group generated over $5 billion in insurance sales in FY14. This scale gives Steadfast enormous buying power, flexibility and influence when negotiating with major insurers on behalf of Steadfast brokers and results in us being able to provide our customers with access to multiple insurance companies, a broad range of products, competitive pricing, valuable advice and quality service.

As a customer of a Steadfast network insurance broker, you get the best of both worlds – local and personalised service, with the insurance expertise and support of a large organisation.

Strength When you need it.

Check out the short video below to find out why you should speak to us today.



Contact us now and experience the Steadfast Broker Difference.